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from Forbes

Why Big Data Marketing Needs To Get A Whole Lot Bigger

Why Big Marketing Data Needs to Get a Whole Lot Bigger - - - This Forbes contributor provides a few popular marketing concepts including: Consumer Targeting, The Consumer Journey, The Statistical Approach, Flipping the Funnel, Testing "What If's," and Simulations.

Frog boils when water is gradually heated - metaphor for complacency when changes come on gradually.