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The Candy King

This print advertising campaign for Ricola’s herbal drops was designed by JVM studio (with illustration by Julien Canaveses). Each of the six candies included the face of a famous singer like Elvis Presley, Luciano Pavarotti, Madonna, and others. And as part of the marketing strategy these goods were offered to spectators at concerts.

Consumers interested in using Ricola® coupons are able to access printable coupons through pharmacy and third party coupon websites at various times throughout the year. The soothing drops, available in many flavors, relieve coughs, sore throats, and hoarseness. See more here:

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Brand ambassador's were handing out Luden's cough drops to consumers during the Boston Calling Music Festival #weloveludens

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