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Explore Effy and more!

What would you say if we told you there are SEVEN beauty tricks you can do with a spoon? That's right! Spoons aren't for eating anymore. We'll show you how to use those bad boys to contour and many other things!

This Rainbow Highlighter Will Transform Us Mere Humans Into Unicorns

Oh my gosh you guys! All of your Prism orders shipped out today! I can't wait to see all your photos and swatches!!! Who got one? Are you excited?! Remember we will be restocking this color... be patient with us! by