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Will Tony McGee From Lagunitas “De-Commodify The Hop Market?”

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Published in May 2013, this "hopumentary" is about the new movement in American craft brewing -- smaller producers focusing on quality over quantity. It's easy to see how beer growlers fit into the movement to help facilitate local distribution.

from The Dieline - Branding & Packaging Design

Mr. Hops

Meet Mr. Hops. An extraordinary Lager crafted for an ordinary day. Designed by the étiquette design team, this newly founded beverage is designed to stand out on the shelves amongst its older competitors. Marketed in a tall aluminium can, Mr. Hops is adorned with a luscious beard made of hops and a matching toupee. The overall design is striking and has character, making even someone like myself who dislikes the taste of lager, to reach over a grab a can.