This Hotel Is 'Saving Lives' By Matching Guests With Rescue Pups - The pooches at the Aloft Asheville Downtown hotel are part of an adoption program run by the hotel and Charlie's Angels Animal Rescue. The rescue saves the pets from possible euthanasia at area shelters.
Hellmann's Recipe Cart - To encourage Brazilian consumers to use Hellmann’s mayonnaise as a versatile cooking ingredient, they trialled NFC-enabled shopping carts, spurring a 70% increase in sales. When consumers placed a jar of the brand’s mayonnaise into their carts, a touch-screen tablet attached to the trolley displayed recipe suggestions that included the product, as well as other ingredients in the shopper’s close proximity. The meal idea could then be shared across social networks.