I just ran across this ad while reading my monthly Wired magazine. Ray Ban sunglasses have apparently been running a "Never Hide" campaign for the past 5 years but this is the first time I've seen it. This particular ad is just one of many but a little bit of Googling tells me it's the first "gay inclusive" ad in the series. Bravo Ray Ban! And a second Bravo! for running the ad in mainstream mags (I'm assuming Wired isn't the only mainstream mag it's running in) and not "ghetto-izing" it.