The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and purchase consideration, according to new research by Conductor. Read more: http://www.marketingprofs.com/charts/2012/8551/above-the-fold-placement-on-serps-drives-brand-value#ixzz21qHk0Jyi
Search Engine Marketing - About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
The following chart illustrates the relationship between your ad's average position and expected average CTR: Read more: http://www.marketingprofs.com/articles/2014/25432/four-adwords-mistakes-that-drag-your-ctr-down#ixzz35UBTuQQK
Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]