There are many forces in today’s marketing that really emphasize messages that are relevant to a target audience. It’s like an SEO marketer who focused too much general web rankings and not considering local searches (something which Google itself just dealt with via its new Pigeon algorithm). You can be known far and wide only in some kingdoms but not all. So before strutting like a king, make sure everybody already knows you’re the one they voted for.
"Who are you?" "I am Arthur, King of the Britains!" "King of the who?" "The Britains, and I am your king!" "Well I didn't vote for ya!" "You don't vote for kings!" "Well how did you become king, then?" Monty Python and the Quest for the Holy Grail