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Raymond Loewy House, Palm Springs

designer Raymond Loewy's own house, Palm Springs, CA. Search www.palmspringsmidcenturymodernhomes.com

Architecture by Julius Shulman

Julius Shulman est un photographe américain né en 1936. Étant notamment connu pour ses clichés de maisons et bâtiments californiens, ce dernier nous permet de découvrir des images mythiques de la culture de son pays. Une série de visuels se dévoile dans la suite.

Futuristic Motorola ads from the groovy ’60s

In the 1960s, Motorola commissioned a series of ads illustrated by the late Charles Schridde with a running theme of the "house of the future". These futuristic paintings are amazingly detailed. Viewed from an architecture / interior design angle, they really give an insight to the American imagination of that period. Swanky bachelor pads, spiral staircases, indoor scuba diving pools – you name it. Schridde’s vision of the future plays out like a romanticized, more realistic version of The…