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Infographic: Mixing a potent content marketing cocktail. Just add ice

This morning I woke up to this wonderful little article from the editors over at Digiday. It's short and sweet. So go ahead and read it, then come on back.

Ninety-one percent of e-commerce retailers saw a lift in their SEO rank thanks to social referrals. (ShopSocially) Over the period of Jan.- June 2013, social traffic to e-commerce sites has created a revenue increase of 17.8 percent. (ShopSocially) Thirty percent of Twitter users begin thinking and tweeting about holiday shopping before October. (Twitter) Sixty-five percent of consumers use social media to find the perfect gift for people. (Crowdtap) Over the period of Jan.-...

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said.