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Based on the work of Ernst Chladni, a German physicist, who “discovered that by taking a copper disc sprinkled with sand and rubbing it with a bow, he could obtain geometrical figures,” Lausanne, Switzerland-based firm Demian Conrad Design created a flexible and generative identity — with its own pattern generator — that visualizes the sound of music in different frequencies for the Camerata de Lausanne. The result is a moody, heavily patterned identity.