Created by San Francisco based designer: Phil Pham / philphamdesign.com -- Massachusett's TEDxCambridge event is the largest TEDx event in the world with nearly 2,000 attendees. In anticipation for the even't pivotal growth, TEDxCambridge needed updated event branding, conference wayfinding, and digital marketing to draw attendees into the ecosystem and engage them throughout the Boston Opera House.
How do They Create the TED Experience? The TED philosophy, according to Lara Stein, the Founder and Director of TEDx, consists of one sentence, “it’s about simplified, authentic storytelling.” Which seems to fit well with its mission of, “ideas worth spreading”. Combine both with a remarkable TEDx organizer and speaker and you get the 18 minute presentation equivalent of a Hollywood blockbuster.