New branding for Oriel Food Producers, a collection of fine food producers based around the ancient region of Oriel in Ireland. The identity represents the circle of life and the unending forward motion of the natural world. The central wheel is made up of agricultural, kitchen and culinary implements used in the production, preparation and enjoyment of the group's foods.
“Brands are the stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside. These brand stories give meaning to who we are and what we do.“ - Mark Thomson