The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and owned media is important. However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
#Email #Marketing - Over the years, many have augured the death of email, most recently foretelling that social media would make email obsolete. Nevertheless, for marketers, email remains an invaluable, even indispensable, tool. ...
If you’ve been using Twitter as a marketing tool for your business, you’ve probably already come to terms with the fact that simply counting the number of followers you’ve got doesn’t cut it. When it comes to measuring social media, you’ve got to go deeper.
Infographic: How to jumpstart engagement on Twitter \\ Tweets sent on the weekend get 17 percent more engagement than tweets sent during the week. Best time of day, length of tweet and more are revealed in this graphic.
5 Must-Have SEO Skills What skills do search engine optimizers need to blossom forth today? Should SEO experts stew in their own juice and miss out on developing other marketing skills? Or should the new version of ideal SEO specialist be jack-of-all-trades?
Who doesn’t love food? Everyone has his or her weakness, whether it’s sweet or savory, we all have that one food that we crave. Some researchers think that cravings in adulthood are based on early childhood experiences, and that even the healthiest, fittest people have something that makes their mouth water.