The number one reason most people don't convert is because your navigation, internal search or even the pages you land them on don't contain the information for what they were looking for. We all struggle with this findability problem. At the highest level not only would they find the right content or product, but also how it is presented would also be persuasive. Jeffrey and I teach about the hierarchy of optimization:
using TitleTester to write meta titles - There is also an awesome service called TitleTester that is designed for this exact purpose. Although it doesn’t provide a poll that you can interact with right in the Twitter stream, it does have some advantages. For one, TitleTester allows you to randomize the titles you are testing to yield more accurate and less biased results. For a nominal fee, you can even solicit additional people for the survey.
Google has added a new answer/snippet box to the top of the search results, this new one is for famous people quotes. If you search for a famous person and add “quotes” to the end of the query, it is likely that you will see the box. The issue is, it appears that Google is pulling the quotes from across the web but not citing or sourcing the location they found these famous quotes.