These blogging benchmarking charts highlight the impact that the number of monthly blog articles a business publishes has on inbound traffic. -- Key highlight: Companies that blog 15 or more times per month get 5 times more traffic than companies that don’t blog at all.
16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.