Being aware of these things could greatly increase doctor-patient relationship. If a doctor is more personable, the patient will be more willing to listen to them. If the doctor has higher expectations of the patient (either in the procedure being done or recovery time) the patient will do better and try to meet those expectations. It's simple psychology, really.
"My research explores the brain mechanisms involved in learned associations between the rewarding effects of drugs and the environmental cues that promote drug use," says Janet Neisewander, professor in the School of Life Sciences.
Dr. Hartwell was awarded the Nobel Prize in physiology or medicine in 2001 for his discoveries of a specific class of genes that control the cell cycle – research that provided important clues to cancer.