NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
Merchandise Marketing extends outside of fashion. This creative showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. Eye-catching showers reminded people of the refreshing power of Sprite.
This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.