The Penguin updates have been successful in sweeping out majority of websites from its top pages. If people think that Google is responsible for this debacle, they need to think over it again. As, the Penguin algorithm is only developed to target spammers.
It has become impossible for any online business to endure without implementing the best online advertising methods. Research has already proven that 98% of the customers use search engines only to contact those business which are listed in the top 10.