“Once your brush touches paper, you must finish the character, you have one chance. It can never be repeated or duplicated. You must commit your full attention and being to each stroke. Liquids, like ink, are elusive by nature. As sumi ink finds its own path through the paper grain, liquid finds its unique path as it moves through air.” – Japanese artist, Shinichi MARUYAMA
Media Markt needed a Chinese New Year campaign. Chinese want to start the New Year with good luck and a new haircut is one way to bring luck. Media Markt also wanted to get lucky by driving people into the stores. Our promotion let customers decide how much they wanted to cut the prices. The more they cut, the more we cut. Over two weeks 8,345 people participated in the promotion and sales jumped by 58%.
Incredible eviscerated newspaper pages cut to look like embroidered lace by Canadian artist Myriam Dion. You have to see these up close: http://www.thisiscolossal.com/2013/10/cut-lace-newspapers-myriam-dion