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New Starbucks Logo Signals Onset of Brand Worsification

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Here’s a Secret Menu recipe that uses Starbuck’s newest creation, the Caramel Ribbon Crunch Frappuccino! Instead of the sweetness from the caramel syrup, this

Stencil cut serif logotype designed by Mucho for Spanish leadership consultancy Coma

New Logo and Brand Identity for Coma by Mucho - BP&O

Stencil cut serif logotype designed by Mucho for Spanish leadership consultancy Coma

Logotypes designed by Perky Bros for small-batch coffee roaster and café No. Six Depot

New Branding and Packaging for No. Six Depot by Perky Bros - BP&O

Logotypes designed by Perky Bros for small-batch coffee roaster and café No. Six Depot

Logo designed by A Friend Of Mine for Belgian waffle and coffee chain Waffee

New Brand Identity for Waffee by A Friend Of Mine - BP&O

Logo designed by A Friend Of Mine for Belgian waffle and coffee chain Waffee

The Tokenhouse by Designers Anonymous

The Tokenhouse by Designers Anonymous

wintergreen - logo - logo design - branding - logo mark - circle logo - branding of the lakes

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Starbucks original logo from The name was inspired by the sailor in Moby Dick who loved coffee named "Starbuck." The mermaid was to be an irresistible siren--but instead of luring with songs, she lures with coffee treats.

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The Changing Face of Starbucks: The History of the Logos Through the Years