This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
I really like this simple typography, because although it has a lot of white space it conveys colors and an object very typical to London. When I think of London I think of red and I think of the two story buses. This is a great use of type and color!