If you want to start to get results in your business TODAY, you need to be considering how you can incorporate paid advertising into your marketing strategy. Knowing how, where and when to start with paid ads can easily lead to you feeling discouraged with the amount of information there is out there on the subject.
Good use of going from one thing to the next. Students could have options: Have you heard of the CMP - Yes / No > goes on to the next question. bit of a quiz and at each stage there could be a bit of information about what the University is doing to reach it's targets? Or energy saving tips that the students could use.