Copy: This advertisement uses copy, as evident by the text describing and explaining the graphic illustration.

Copy: This advertisement uses copy, as evident by the text describing and explaining the graphic illustration.

Examples from the book; Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970.

Examples from the book; Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 - 1970.

Image advertising: This advertisement shows that the company's burgers are far more superior than other companies.

Image advertising: This advertisement shows that the company's burgers are far more superior than other companies.

Bad advertising: This advertisement is bad because it is unable to show who their target audience is and what the main message is.

Bad advertising: This advertisement is bad because it is unable to show who their target audience is and what the main message is.

Slogan advertising: I chose this advertisement because the slogan that is being shown here really reflects one of the features of their chocolate that stands out from the rest of the other brands: that it does not melt until it enters the mouth.

Slogan advertising: I chose this advertisement because the slogan that is being shown here really reflects one of the features of their chocolate that stands out from the rest of the other brands: that it does not melt until it enters the mouth.

This First Aid Kit Concept Communicates Clearly with the User #pharmaceutical #branding trendhunter.com

Instructional Emergency Kits

This First Aid Kit Concept Communicates Clearly with the User #pharmaceutical #branding trendhunter.com

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