The madness of the Brits! This video of Gloucestershire Cheese Rolling 2012 shows locals chasing a Double Gloucester cheese down a VERY steep hill. It is an annual event which takes place ever Whitsun bank holiday at Coopers Hill, nr Brockworth, Gloucestershire. As this is local to where I live, I used to go and watch and it is pure madness but a fun atmosphere. Another wonderful, eccentric tradition!