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Influence is the ability of a person, brand or organisation to affect the behaviour of an individual.
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'It's like just another add-on': The agency view of publishers' influencer networks  Monique Lemus, group director at The Media Kitchen, said while some publishers take time to make sure the influencer marketing represents the brand well, others have fallen short. With one publisher, she said, it had hundreds of influencers promote an ... http://influenceblueprint.com http://digiday.com/publishers/like-just-another-add-agency-view-publishers-influencer-networks/
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