Clean eating = healthy eating This is the most refreshing thing you’ll read all day. We’ve all heard of clean eating, but what exactly does it mean? Do I have to give up everything I love? The good news is no. Buying, cooking and eating clean is about the journey the food takes to end up on your plate. The focus is on wholefoods that have been minimally processed or handled, in other words as close to their natural state as possible.