This pin talks about 6 PR trends professionals need to know. There are a lot of trends that PR professionals need to pay attention to especially since PR is ever changing. It is beneficial to keep up or stay a head of the curve in PR.
Differentiation between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal.
The creator of this infographic makes the point that PR today can be very useful to marketing. In the Digital PR realm PR content can integrate well with the overall marketing goals. But don't lose sight of the fact that there are just as many core PR f