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She proudly displayed the customised white cover for her BlackBerry as she headed down the King's Road from Sloane Square.

She launched her debut VIP range for Lipsy earlier this year and is currently gearing up to launch her Christmas collection.

WAG-ed up to the nines! Alex Gerrard sports a micro mini, white stilettos and a deep tan as she heads off the the races with a bottle of champers in tow

Taxi! Alex Gerrard shows off her tanned and toned legs in denim shorts and wedge trainers as she hails a cab

The mother-of-three showed off her slim figure in black leather leggings, teamed with an Aztec printed woollen jumper and black platform trainers.

Daytime glam: WAG Alex Gerrard wore a tight LBD as she headed out for lunch with a pal in Liverpool on Saturday

She loves her fashion and Alex Gerrard’s daughter shows signs of following in her mother’s footsteps as the two blondes stepped out for a shopping trip on Thursday.

Rarely is a footballer’s girlfriend or wife spied smoking a cigarette so it came as a surprise to see Alex Curran indulging in a cheeky puff in London yesterday.

The WAG flaunted her toned and tanned pins in a tiny LBD, which she teamed with a dramatic fur coat and studded ankle boots, as she attended her PR manager's Christmas luncheon.

Alex Gerrard was wearing an all-grey outfit and wedged trainers when she was spotted leaving Jordana Hair and Beauty in Liverpool.

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