Big news! Guy Kawasaki is in the house! Everyone who attends the Extravaganza will get a copy of Guy Kawasaki’s APE: Author, Publisher, Entrepreneur. With over 1.2 million Twitter followers, 4 million Google+ connections, multiple NY Times best-sellers, former Chief Evangelist for Apple Computer, Guy knows marketing, branding, books and authors … and he’s the Friday, May 3rd Keynoter.
Guy Kawasaki is the chief evangelist of Canva, a graphics-design online service, and an executive fellow at the Haas School of Business at U.C. Berkeley. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, and ten other books.
While it’s never a guarantee that every book Guy publishes will make this list, Enchantment continues to showcase the fact that Guy Kawasaki is one of the rock stars of modern-day marketing. In this book, Guy sets out to make believers out of naysayers; the undecided into loyal followers. For him, it’s not so much about manipulating people, whether they be your potential customers or employees, but more about transforming minds, situations, relationships and hearts through “enchantment.”…
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple.