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Photo by Miha Matei  GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei  GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei  GLAMOUR Chic Peek: Luv Aj's Amanda Thomas Takes Us on a Tour of Her Home (a.k.a. an Accessories Wonderland!)

Photo by Miha Matei GLAMOUR Chic Peek: Luv Aj's Amanda Thomas Takes Us on a Tour of Her Home (a.k.a. an Accessories Wonderland!)

Photo by Miha Matei  GLAMOUR Chic Peek Takes San Francisco: The RealReal's Rati Sahi Teaches Us Her Rules of Designer Consigment

Photo by Miha Matei GLAMOUR Chic Peek Takes San Francisco: The RealReal's Rati Sahi Teaches Us Her Rules of Designer Consigment

Photo by Miha Matei  GLAMOUR Chic Peek: Fashion Blogger Grasie Mercedes Shows Us How To Nail Rock 'n Roll Style

Photo by Miha Matei GLAMOUR Chic Peek: Fashion Blogger Grasie Mercedes Shows Us How To Nail Rock 'n Roll Style

Photo by Miha Matei  GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei GLAMOUR Chic Peek: Elkin Designers Kara & Brit Smith Invite Us To Their California-Cool Studio

Photo by Miha Matei  GLAMOUR Chic Peek Takes San Francisco: The RealReal's Rati Sahi Teaches Us Her Rules of Designer Consigment

Photo by Miha Matei GLAMOUR Chic Peek Takes San Francisco: The RealReal's Rati Sahi Teaches Us Her Rules of Designer Consigment

Photo by Miha Matei  GLAMOUR Chic Peek: Des Kohan’s Los Angeles Boutique Is Accessories Paradise

Photo by Miha Matei GLAMOUR Chic Peek: Des Kohan’s Los Angeles Boutique Is Accessories Paradise

Marissa Evans founded this social style network in March 2010. How does it work? Members post a photo of themselves in an outfit and receive immediate feedback from other members (harsh unnecessary critics are filtered out). Evans wanted to make sure the site was a dynamic social environment.

Marissa Evans founded this social style network in March 2010. How does it work? Members post a photo of themselves in an outfit and receive immediate feedback from other members (harsh unnecessary critics are filtered out). Evans wanted to make sure the site was a dynamic social environment.

Ari Golderberg founded StyleCaster in 2007, and has described it as "Facebook meets Conde Nast"—an innovative platform for reading about high-end fashion, sharing creative ideas, and, of course, shopping. The key to StyleCaster's success is in the curation: Users can shop by "look" or ask advice per category (makeup, hair, body, etc.).

Ari Golderberg founded StyleCaster in 2007, and has described it as "Facebook meets Conde Nast"—an innovative platform for reading about high-end fashion, sharing creative ideas, and, of course, shopping. The key to StyleCaster's success is in the curation: Users can shop by "look" or ask advice per category (makeup, hair, body, etc.).

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