Jes Baker, who blogs under the name "The Militant Baker," changed Abercrombie and Fitch's logo to "Attractive & Fat" to challenge CEO Mike Jeffries' comments about marketing to "cool, good-looking people." The company doesn't carry above a size 10 or large for women.
Take that, Abercrombie & Fitch CEO douche bag -- "I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created, Baker wrote. Here, she poses with model John C. Shay."
"In an open letter to Lane Bryant CEO Linda Heasley, Baker explained why she was unimpressed by #ImNoAngel: "You’ve presented the 'ideal' plus body: hourglass, perceivably 'healthy', cellulite-free, able bodied, cis-gender, and 'conventionally' beautiful." Baker gathered a group of diverse models, including herself, and worked with photographer Jade Beall to show what a truly diverse plus-size underwear campaign would look like."
@Jes Baker lives life on her terms. Writes her books with no filter. And styles herself fearlessly. That's why her inspiring quote reminds us that our differences are what make us beautifully unique. The Boutique at JCPenney #HereIAm