Jes Baker, who blogs under the name "The Militant Baker," changed Abercrombie and Fitch's logo to "Attractive & Fat" to challenge CEO Mike Jeffries' comments about marketing to "cool, good-looking people." The company doesn't carry above a size 10 or large for women.
Take that, Abercrombie & Fitch CEO douche bag -- "I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created, Baker wrote. Here, she poses with model John C. Shay."
This great photo is from a campaign launched by Jes Baker (The Militant Baker), in response to the Lane Bryant “I’m No Angel” campaign. The Lane Bryant campaign featured plus size models, and was itself an answer to the limited diversity in Victoria’s Secret advertisements. However, the campaign lacked true diversity, as it featured primarily caucasian models with the typical curvy plus size model body type. Baker’s “Empower All Bodies” campaign ups the ante by including models with a…
"In an open letter to Lane Bryant CEO Linda Heasley, Baker explained why she was unimpressed by #ImNoAngel: "You’ve presented the 'ideal' plus body: hourglass, perceivably 'healthy', cellulite-free, able bodied, cis-gender, and 'conventionally' beautiful." Baker gathered a group of diverse models, including herself, and worked with photographer Jade Beall to show what a truly diverse plus-size underwear campaign would look like."