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Bacardi....untameable since 1862. The Bacardí family had the irrepressible spirit to overcome fire, earthquakes, prohibition, revolution and exile — none of which could defeat their spirit, because True Passion Can't Be Tamed. Well, that's their blurb. Meanwhile here's my take on a Bacardi bottle with colour changing lights inside. And it's still a favourite drink of choice for many people.

1980 BACARDI RUM vintage magazine advertisement "cooling system" ~ Bacardi and tonic. Try it in your cooling system. - Take a frosty cold mug filled with ice. Splash a jiggerful of Bacardi light rum over the cubes. Pour in a chilly torrent of tonic. ...

Feeling a bit "groggy" this Wednesday afternoon? Try Billy's Navy Grog to wake your spirits up! This Billy’s classic is fashioned from Bacardi Light Rum, Meyer’s Dark Rum, Trader Vic’s Mai Tai mix, Trader Vic’s Orgeat Syrup, fresh lime juice, and a float of Bacardi 151 Rum garnished with “bruised mint’’ and a rock candy stir stick.

Bacardi light rum

SPIRITS KNOWLEDGE - Bacardi has unveiled its new ‘Bacardi Untameable Since 1862’ campaign which aims to unite the brand and its products globally. The campaign tells the stories behind the 150 year old Bacardi rum, its origins in Cuba and its desire to inspire consumers to embrace life and live boldly. The TV, digital and print ads will unite Bacardi’s portfolio of light and dark rums under one creative look and feel, and will launch in the US in November, and other markets in spring 2014.

After 23 years of experimentation, Don Facundo Bacardi set the standard for all future premium white rum. Established in 1862 in Santiago de Cuba Bacardi Superior Rum became the world's first premium aged white rum. To produce such a superior spirit Don Facundo combined the best of dark spirits production techniques (ageing and blending) with his pioneering filtration process (charcoal filtration, now used by other white spirits) to create... (read more...)

Bombay Sapphire is produced through triple-distillation, with the vapors passed through a basket containing ten botanicals for a soft infusion of herbal flavor. This brand of gin was first crafted by Bacardi in 1987 and sold in strengths of 40% to 46% alcohol by volume. Bombay Sapphire is praised for its aromatic and floral flavor and is a light spirit ideal for any gin-based cocktail.

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