An empathy map is a framework for discussing and unpacking interviews. To fill out an empathy map, teams recall specifics of interviewees’ speech and actions, using this information to infer what interviewees think and feel. Helps get underneath expressed needs and uncover their deeper feelings & motivations.
By Panfilia Iannarone. I like how this works to create a simple narrative (of ~love~) between two characters by using props and colour. The graphic style is quite charming as well, as a geometric abstraction of the traditional medieval inspired king/queen illustrations, as well as a playfulness in the aces (turning them into scenes: the old man/ spades is my favourite. It makes me think of a disapproving, grumpy in-law!).
Graphic Design Thinking (Design Briefs) by Ellen Lupton. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies.