Luxury Daily Rolex builds anticipation for Oscars with timepiece narrative James Cameron for Rolex Swiss watchmaker Rolex is celebrating the role its timepieces have played in cinematic storytelling by aligning with the 89th Academy Awards. For the second year in a row the brand will be the exclusive sponsor of the Oscars Greenroom at the Dolby Theatre Feb. 26 decorating the ceremonys lounge where VIPs can gather backstage. Celebrating its role in this years event Rolex has teamed with…
I think this is appropriate for today, yes? From a branding perspective, I don't think you can get much better than Queen Bey. She knows the power behind her brand & uses it strategically. She controls her narrative & engages with her target audience by being relatable & genuine. Think about how you can do the same in your own business!⠀
Pearlfisher Creates Packaging Design and Brand Narrative for Crabtree
How Are You Using Social Media To Tell Your Brand’s Story? It is really hard to come up with an innovative approach to social media and/or selling. I think one of the necessary elements to finding what works is a lot of experimentation. Those tactics that are fit for a certain platform evolve. This is part 1 of a 3 part series that ask “how do you use social media to develop and promote your brand’s culture and narrative.”
The designer: Colombian designers Francisco Leal & Karen Daccarett build each collection around a narrative, connecting the brand's heritage with the women who wear their clothes. This season it's about: The brand's first global collection brings fun femininity cooled by clean lines and baseball caps. The piece to buy: A tie-front top in lemon yellow.. If you like UX, design, or design thinking, check out theuxblog.com
Graphic Design Thinking (Design Briefs) by Ellen Lupton. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies.