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"This reversed-contrast typeface was designed to deliberately attract readers’ attention by defying their expectations. Strokes that were thick in classical models were thin, and vice versa — a dirty trick to create freakish letterforms that stood out in the increasingly saturated world of commercial messages."

"This reversed-contrast typeface was designed to deliberately attract readers’ attention by defying their expectations. Strokes that were thick in classical models were thin, and vice versa — a dirty trick to create freakish letterforms that stood out in the increasingly saturated world of commercial messages."

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