How do successful influencer marketing initiatives come to be? The answer is insightful strategy, combined with the right tools and authentic engagement. While getting started might seem complex, it doesn’t have to be that way. We teamed up with LEWIS PR to create this 5-Step Action Plan for influencer marketing.
40 Pros Share Tips for Successful Influencer Marketing Campaigns (Infographic)
Marketing can contribute to the greater good. We believe all #marketing agencies can inspire and widen their circle of influence and spark social change to their clients, peers and industry partners. Follow our story at www.LincolnMartin.com MARKETING MEETS MANKIND #Branding #Communications #Marcom #Advertising #Media #Promotion #GlobalCitizen #ImpactInvesting #Philanthropy #ThirdSector #Giving #Givesback #Charity #SocialEntrepreneur #SocialBusiness #CorporateCitizenship #Sustainable…
Return Of The Advertorial - The Power of PR.... Many MarCom Pros have used the tried-and-true advertorial as part of their marketing campaigns. In most instances, it usually takes the format of editorial copy wrapped around a fractional ad in a magazine. When executed properly, the editorial copy pulls the reader in with the promise of valuable information and then the ad influences them to a "call-to-action".... read more at http://h-a-intl.com/?q=node/593