Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.
How do successful influencer marketing initiatives come to be? The answer is insightful strategy, combined with the right tools and authentic engagement. While getting started might seem complex, it doesn’t have to be that way. We teamed up with LEWIS PR to create this 5-Step Action Plan for influencer marketing.