A visual colloquialism. The colloqualism for cigarett in Britain is 'fag'. This Freudian art depictis colloqualism by having the cigaretts made of paper with writing on them. This showcases a literary device at play.
“We will always be uncool. While women will always be problems for guys like us, most of the great art in the world is about that very problem. Good looking people – they got no spine. Their art never lasts. They get the girls, but we’re smarter.” - Lester Bangs