Campaigns spread word about Nike’s child labour and unethical practices, damaging their reputation and forcing them to repair it (Birch 2012). This graphic was part of those campaigns, campaigns which led Nike to repair their reputation with an emphasis on Workers rights (2012). The article attached shows how influential the average consumer can be.
The good news: the number of child labourers has fallen by a third since 2000. The bad news: 168 million boys and girls are still losing their childhoods by being forced to toil all day in adult jobs - AND, over half of them are in hazardous work. #notochildlabour! Video: http://youtu.be/VbkAoppuUwc Info: http://www.unicef.org/crc/index_30160.html