In February 2012, Rudd Studio won a pitch to work with ITV. A couple of months ago Jo wrote a blog about the launch of their new identity. Initially I was not that keen on the new look but did think it might grow on me. It hasn't.
Click image to zoom Stage 1. Preliminary thumbnail sketches for each poster. I brainstorm and flush out the general look and refine later. This may be subject to change but this is the general idea I'm going for.