The challenge was to create a anti smoking ad powerful enough to turn people off cigarettes without resorting to the gruesome imagery so prevalent in anti-smoking campaigns. With the help of a couple of dancers, an up-for-anything ad agency and hundreds of yards of Lycra, Los Angeles photographer Ricardo Marenco did just that.

The challenge was to create a anti smoking ad powerful enough to turn people off cigarettes without resorting to the gruesome imagery so prevalent in anti-smoking campaigns. With the help of a couple of dancers, an up-for-anything ad agency and hundreds of yards of Lycra, Los Angeles photographer Ricardo Marenco did just that.

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