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The challenge was to create a anti smoking ad powerful enough to turn people off cigarettes without resorting to the gruesome imagery so prevalent in anti-smoking campaigns. With the help of a couple of dancers, an up-for-anything ad agency and hundreds of yards of Lycra, Los Angeles photographer Ricardo Marenco did just that.

Mircea Cantor, Sic Transit Gloria Mundi, production Still

from BuzzFeed

The 17 Best Anti-Smoking Print Ads Ever Created

Anti smoking ad

from 123 Inspiration

Powerful Animal Ad Campaigns

rblvet - cuidando do futuro de grandes campeões - Campanhas chocantes contra os maus tratos de animais