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Hooo Yeah, this fuckin rocks ! BEAUTIFUL… (Hey…reminds me the next project…hu hu….) —– “Filmed in May 2012 in Belgium and France for Halfords’ sponsorship of the Tour de France on ITV4. The TV campaign also includes 24 idents shown throughout the Tours coverage.”

Hooo Yeah, this fuckin rocks ! BEAUTIFUL… (Hey…reminds me the next project…hu hu….) —– “Filmed in May 2012 in Belgium and France for Halfords’ sponsorship of the Tour de France on ITV4. The TV campaign also includes 24 idents shown throughout the Tours coverage.”

"Loved the video and what an inspiration. I am a 48 year old cyclist thats been riding for over 27 years now and my first official race was in March of 2012. The qualifying Race Across America Texas edition had over 20,000 feet of climbs with over 370 miles of roads to conquer in less than 30 hours of time. I accomplished 215 miles of the race which took me over 19 hours to complete. I identified with the climbs since the maximum grade of our race was 15%."

"Loved the video and what an inspiration. I am a 48 year old cyclist thats been riding for over 27 years now and my first official race was in March of 2012. The qualifying Race Across America Texas edition had over 20,000 feet of climbs with over 370 miles of roads to conquer in less than 30 hours of time. I accomplished 215 miles of the race which took me over 19 hours to complete. I identified with the climbs since the maximum grade of our race was 15%."

In May, Dan Francis, an amateur cyclist from London, was dropped off in Liège, Belgium with a Halfords bike and invited to ride the four toughest stages of the Tour de France.  His efforts were recorded in a 15-minute documentary and a blog written by Francis as part of a campaign for Halfords devised by creative agency DLKW Lowe.

In May, Dan Francis, an amateur cyclist from London, was dropped off in Liège, Belgium with a Halfords bike and invited to ride the four toughest stages of the Tour de France. His efforts were recorded in a 15-minute documentary and a blog written by Francis as part of a campaign for Halfords devised by creative agency DLKW Lowe.

TOUR DE FRANCIS DOCUMENTARY

Francis tries out the Tour de France route. We get an up-close look at legs of the race, the challenges, and the amazing countryside. He ends up in Paris and challenges the traffic.

Loyalty programmes are essential, but many brands still don’t understand what loyalty is

Loyalty programmes are essential, but many brands still don’t understand what loyalty is

Tour de Francis - amateur cyclist vs Le Tour

Tour de Francis - amateur cyclist vs Le Tour

I mostly have memories of playing Rampage on a friends Commodore 64, wanting to play the gorilla character, since I was a King Kong fan more than a Godzilla fan ;). Would love to see three guys wearing these in sequence. Rampage video game themed ties

I mostly have memories of playing Rampage on a friends Commodore 64, wanting to play the gorilla character, since I was a King Kong fan more than a Godzilla fan ;). Would love to see three guys wearing these in sequence. Rampage video game themed ties

"If we were forced to reduce the conference to keywords then my choice would have been ‘storytelling’. Jonny and Ash from @DLKWLowe gave us a peek behind their successful Tour de Francis campaign for ITV4’s coverage of the Tour de France. A great little story about everyman Dan Francis’ ride round the epic course, played out in bite sized spots and spun out through a whole bunch of social media."

"If we were forced to reduce the conference to keywords then my choice would have been ‘storytelling’. Jonny and Ash from @DLKWLowe gave us a peek behind their successful Tour de Francis campaign for ITV4’s coverage of the Tour de France. A great little story about everyman Dan Francis’ ride round the epic course, played out in bite sized spots and spun out through a whole bunch of social media."

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