The Dishonesty of Honest People: A Theory of Self-Concept - Keywords: honesty, decision making, policy, self. >> People like to think of themselves as honest. However, dishonesty pays—and it often pays well. How do people resolve this tension? This research shows that people behave dishonestly enough to profit but honestly enough to delude themselves of their own integrity. Two mechanisms allow for such self-concept maintenance: inattention to moral standards & categorization malleability.