Hilary Wynne has happily recorded an interview for BWB today. Wynne’s novel, Stay, has a dedicated following in the US and the UK. The kind-hearted and energetic Wynne would like to tell you a little bit about herself and her new contemporary romance.
Best of the Best encouraged subscribers to check back on the same email message over the course of three days to see new offers. This single-email, multi-day approach resulted in 170% lift in revenue. Click the image to learn more about this creative campaign. #emailmarketing #countdownclock #realtime
"We have always done really fun, bold colors when it comes to nails. Think of Dovima, Jungle Red and some of the older vintage shades like Zulu and Blue Lagoon. Nail Polish is interesting for a beauty brand—it's not exactly makeup; it's more an accessory. Some women want to have fun with color and I encourage that. I feel nails are an important element to a woman’s style... to explore and experiment a little further in a way she might not with makeup.”—François Nars, Founder and Creative…
"Lady Like, from our fall collection, is an instant classic, inspired by classy women. My absolute icon is Grace Kelly. She is the ultimate in style–very feminine, vintage and retro. And Kate Middleton, who took fashion to the ‘nth degree when she met President Obama wearing a classic beige dress, black heels and matching black clutch. It was just so ladylike. That’s what inspired me with this polish: A look that is classic, fashionable and timeless."—Essie Weingarten, Essie Founder
"Carry On is another favorite of mine from fall. We all have our own favorite bag, whether it’s the season’s must-have that you add to your collection, a more structured look, a businesslike purse or just a huge carry-on that holds your whole life inside. The bag you carry makes a statement about who you are and the same holds true for your nail polish."—Essie Weingarten, Essie Founder