Many times women have let the patriarchal beauty standards define our discourse. Women promote campaigns that redefine beautiful to include more skin types and body types. These campaigns are necessary to remove a lot of the shame women feel about their bodies, but it can't end there. This idea of physical beauty as a value is faulty. It will always lead women to aspire to beauty over more important endeavors. We must define our value as women to not be physical but as our personal traits.