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the new MIT media lab identity by pentagram

It's Nice That : Pentagram partner Michael Bierut creates striking flexible MIT Media Lab identity

"We were looking for a graphic identity that would allow us to express multiple groups in the lab," MIT Media Lab co-founder Nicholas Negroponte tells me. "Something that reflected this hierarchy where MIT was the parent, and the Media Lab itself was a subsidiary, but still had these other groups with their own unique identities under them."

Pentagram’s Michael Bierut Rebrands The MIT Media Lab

the new MIT Media Lab identity by pentagram’s michael bierut and aron fay features an ML monogram and 23 sub-logos based on a grid.

Reviewed: New Logo and Identity for MIT Media Lab by Pentagram

Brand New: New Logo and Identity for MIT Media Lab by Pentagram

Text is deformed to achieve a greater purpose here. Letterforms are disassembled and fitted into a square space to mimic QR codes. From afar a technologic aura and imagery is posed. Up close letters can be deciphered in order to create meaning. Brilliant and engaging. @cathehs

identity / mit media lab - 2014 par PENTAGRAM - il ne s'agit plus cette fois de…

The London Design Festival and Pentagram :: THE LONDON DESIGN FESTIVAL

Pentagram - 2014 London Design Festival Visual identity and promotional materials for one of the biggest events in the design industry.

MIT Media Lab Wall Graphics // Pentagram

the new MIT Media Lab identity by pentagram’s michael bierut and aron fay features an ML monogram and 23 sub-logos based on a grid.

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