Not pictured: 1 flight from SF to NYC. 6 people on set. Make that 5, you’re seeing the model. Coffee, lots of coffee. 12 people at the office from creative, merchandising, and production. Click, click, drag. Thousands of shots narrowed down to 4. Several rounds of review with the Creative Director and Founder. A few late nights. Oh, and 5 hand warmers in the left pocket. All for two timeless trenches.