Super Bowl XLIX: The Super Social Bowl..Last year, 57% of Super Bowl TV ads featured hashtags, up from 50% in 2013 and 7% in 2012. This means that companies are seeking to drive consumers to their digital properties and need to have consistently updated content marketing to keep fans engaged. Speaking of Twitter, more than 24.9 million Tweets about the Super Bowl were sent during the game’s four-hour telecast.
Ablos part of my epic, ask-the-experts series, I got 38 of the world’s leading content marketing masters to reveal their secrets to finding blogging inspiration, consistently. This stuff is gold, so pay attention.
Content Marketing: ontent marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.