Beth Styles was intent on expanding her business beyond internet sites but lacked the money to open a traditional storefront. So she bought a 1960 Holly travel trailer, and converted it into a mobile boutique for her business, Parsimonia which calls St. Louis home base. Now, she and Holly make house calls and roll up to craft fairs with a store on wheels. Inside, customers can find an array of merchandise. She says she keeps her merchandise carefully curated for modern tastes.