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13. As a "raving fan," Alex becomes more critical of Chick-fil-A's offerings. For instance, he wishes the dipping sauces had bolder, spicier flavors and he isn't sure why there isn't a Sriracha sauce. Many companies wait until the next release of product to talk to their customers, but Chick-fil-A is different. They survey Alex, answer his questions on social media, and eventually implement his suggestions to create new dipping sauces with the addition of a Sriracha sauce.

@christinecassis says the Sleep Cycle app "knows the best time to wake me up." Goodbye groggy mornings!

July 20th -- Ugly Truck Day is a day to pay tribute to the ugly, but practical, trucks that are always there to get the job done

20. Chick-fil-A is always thinking about the consumer. In addition to focus groups, the company runs a quarterly phone survey with customers from each of its restaurants (with a free sandwich being one incentive). By doing so, Chick-fil-A is able to better predict consumer behavior by age, which allows them to tailor their offerings to Alex as he becomes older.

17. He sees A TON of KFCs. This is slightly disappointing to Alex as he was hoping there would be a Chick-fil-A around somewhere. After a quick Google search, he realizes that Chick-fil-A has not yet expanded internationally. So, what does he do? He eats at KFC.