13. As a "raving fan," Alex becomes more critical of Chick-fil-A's offerings. For instance, he wishes the dipping sauces had bolder, spicier flavors and he isn't sure why there isn't a Sriracha sauce. Many companies wait until the next release of product to talk to their customers, but Chick-fil-A is different. They survey Alex, answer his questions on social media, and eventually implement his suggestions to create new dipping sauces with the addition of a Sriracha sauce.