Staud…It’s the brainchild of Sarah Staudinger, former fashion director at Reformation, and is premised on the idea of making alteration dreams come true. In the best way, it also makes what feels like a tailor-made item more affordable. Items on the site come with color and size options, like most other retailers, but they also let you choose from a variety of hemlines, sleeve lengths, hardware, and fabrics. Love that dress but wish it was a little longer? Done.